Innovation Diffusion

Innovation Diffusion is the academic concept referring to the process by which an innovation is communicated through certain channels over time among the members of a social system, distinguished by its focus on the spread, adoption, and integration of novel ideas, practices, or technologies within organizational or societal contexts.

3.3K

Publications

315.5K

Citations

6K

Authors

2.1K

Institutions

Publications per year

2017–2026

779

Authors

6K

  1. VM
    Vijay Mahajan

    The University of Texas at Austin, United States

    20 publications · 3.4K citations

    18

    h-index

  2. PS
    Paul Stoneman

    University of Warwick, United Kingdom

    20 publications · 2.5K citations

    18

    h-index

  3. EM
    Everett M. Rogers

    University of New Mexico, United States

    18 publications · 3.7K citations

    17

    h-index

  4. EM
    Eitan Muller

    Tel Aviv University, Israel

    15 publications · 3.2K citations

    14

    h-index

  5. PK
    P. K. Kapur

    University of Delhi, India

    10 publications · 229 citations

    10

    h-index

1–5 of 6K

Venues

  1. Research Policy

    85 publications · 16.4K citations

    54

    h-index

  2. Technological Forecasting and Social Change

    120 publications · 8.5K citations

    50

    h-index

  3. SSRN Electronic Journal

    Repository · 68 publications · 2.8K citations

    30

    h-index

  4. Technovation

    43 publications · 3.5K citations

    29

    h-index

  5. Journal of Business Research

    JBR · 38 publications · 3.4K citations

    27

    h-index

1–5