Early Majority
Early Majority is a adopter category in innovation diffusion theory distinguished by its tendency to adopt new ideas or technologies after the early adopters but before the late majority, typically characterized by deliberate decision-making and reliance on social proof.
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3.7K
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195
Authors
130
Institutions
Publications per year
2017–2026
37
Parents
69
Social network thresholds in the diffusion of innovations
Thomas W. Valente · Social Networks · 1996 · 1K citations · Full text
Brady Lund, Isaiah Michael Omame, Solomon Tijani et al. · College & Research Libraries · 2020 · 154 citations · Full text
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130

Robert Gordon University
Aberdeen, United Kingdom
2 h-index
9 publications
132 citations

The University of Melbourne
Melbourne, Australia
2 h-index
3 publications
83 citations
Necmettin Erbakan University
Konya, Türkiye
2 h-index
3 publications
66 citations
University of Washington
Seattle, United States
1 h-index
1 publications
24 citations
Christiana Care Health System
Wilmington, United States
1 h-index
1 publications
30 citations
Idaho State University
Pocatello, United States
1 h-index
1 publications
43 citations
Harvard University
Cambridge, United States
1 h-index
1 publications
10 citations
Colorado State University
Fort Collins, United States
1 h-index
1 publications
18 citations
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2 publications · 33 citations
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2 publications · 44 citations
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PSJ · 1 publications · 74 citations
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1 publications · 78 citations
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1 publications · 18 citations
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