“Sticky Information” and the Locus of Problem Solving: Implications for Innovation

TLDR

Information stickiness—difficulty in acquiring, transferring, and using information—affects diffusion, firm specialization, innovation locus, and problem selection. This study investigates how information stickiness influences where innovation‑related problem solving occurs. When sticky information resides at a single site, problem solving occurs there; with multiple sites, solving iterates among them, but high iteration costs can trigger task partitioning or investments to reduce stickiness.

Abstract

To solve a problem, needed information and problem-solving capabilities must be brought together. Often the information used in technical problem solving is costly to acquire, transfer, and use in a new location—is, in our terms, “sticky.” In this paper we explore the impact of information stickiness on the locus of innovation-related problem solving. We find, first, that when sticky information needed by problem solvers is held at one site only, problem solving will be carried out at that locus, other things being equal. Second, when more than one locus of sticky information is called upon by problem solvers, the locus of problem solving may iterate among these sites as problem solving proceeds. When the costs of such iteration are high, then, third, problems that draw upon multiple sites of sticky information will sometimes be “task partitioned” into subproblems that each draw on only one such locus, and/or, fourth, investments will be made to reduce the stickiness of information at some locations. Information stickiness appears to affect a number of issues of importance to researchers and practitioners. Among these are patterns in the diffusion of information, the specialization of firms, the locus of innovation, and the nature of problems selected by problem solvers.