Late Majority

Late Majority is a segment of adopters in the diffusion of innovations theory characterized by individuals who adopt an innovation after the average member of the social system, typically due to economic necessity or social pressure, and who are skeptical and risk-averse compared to earlier adopters.

50

Publications

3.4K

Citations

141

Authors

98

Institutions

Publications per year

2017–2026

23

Authors

141

  1. JC
    James Corner

    University of Waikato, New Zealand

    1 publications · 110 citations

    1

    h-index

  2. IP
    Ingmar Pastak

    University of Tartu, Estonia

    1 publications · 26 citations

    1

    h-index

  3. AH
    Allison Hurley

    Michigan State University, United States

    1 publications · 32 citations

    1

    h-index

  4. AZ
    Aysha Zahidie

    Aga Khan University, Pakistan

    1 publications · 43 citations

    1

    h-index

  5. ES
    Esin Saylan

    Avrasya University, Türkiye

    1 publications · 22 citations

    1

    h-index

1–5 of 141

Venues

  1. International Journal of Bank Marketing

    2 publications · 127 citations

    2

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  2. PLoS ONE

    1 publications · 12 citations

    1

    h-index

  3. Journal of Human Sciences

    1 publications · 22 citations

    1

    h-index

  4. 1

    h-index

  5. 1

    h-index

1–5