Late Majority
Late Majority is a segment of adopters in the diffusion of innovations theory characterized by individuals who adopt an innovation after the average member of the social system, typically due to economic necessity or social pressure, and who are skeptical and risk-averse compared to earlier adopters.
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2017–2026
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Social network thresholds in the diffusion of innovations
Thomas W. Valente · Social Networks · 1996 · 1K citations · Full text
Brady Lund, Isaiah Michael Omame, Solomon Tijani et al. · College & Research Libraries · 2020 · 154 citations · Full text
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Michigan State University
East Lansing, United States
2 h-index
6 publications
531 citations
Bandung Institute of Technology
Bandung, Indonesia
2 h-index
6 publications
150 citations

Robert Gordon University
Aberdeen, United Kingdom
2 h-index
9 publications
132 citations
Royal University of Bhutan
Thimphu, Bhutan
1 h-index
1 publications
13 citations
Necmettin Erbakan University
Konya, Türkiye
1 h-index
2 publications
44 citations
Pirkanmaa Hospital District
Tampere, Finland
1 h-index
1 publications
16 citations

Bangladesh Agricultural University
Mymensingh, Bangladesh
1 h-index
3 publications
45 citations
KU Leuven
Leuven, Belgium
1 h-index
3 publications
153 citations
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2 publications · 127 citations
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1 publications · 12 citations
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1 publications · 22 citations
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AJSTID · 1 publications · 16 citations
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JASIST · 1 publications · 115 citations
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