Concepedia

Market Diffusion

Market Diffusion is a theoretical construct within the domain of innovation and technology diffusion that characterizes the process by which a new product, service, or technological innovation spreads across a market over time, distinguished by the rate and pattern of adoption among consumers and firms as influenced by market dynamics, competitive forces, and economic incentives.

638

Publications

47K

Citations

1.2K

Authors

585

Institutions

Publications per year

2017–2026

101

Parents

Publications

638

Time Paths in the Diffusion of Product Innovations

Michael Gort, Steven Klepper · The Economic Journal · 1982 · 1.6K citations

, , +11

Market Structure and Innovation.

P. Lesley Cook, Morton I. Kamien, Nancy L. Schwartz · The Economic Journal · 1982 · 1.5K citations

, , +13

A Diffusion Theory Model of Adoption and Substitution for Successive Generations of High-Technology Products

John A. Norton, Frank M. Bass · Management Science · 1987 · 944 citations

, , +16

New Product Adoption and Diffusion

Everett M. Rogers · Journal of Consumer Research · 1976 · 787 citations

, , +16

A Prospective and Retrospective Look at the Diffusion Model

Everett M. Rogers · Journal of Health Communication · 2004 · 772 citations

, , +14

1–5 of 638

Authors

1.2K

  1. EM
    Eitan Muller

    Tel Aviv University, Israel

    12 publications · 2.6K citations

    12

    h-index

  2. PS
    Paul Stoneman

    University of Warwick, United Kingdom

    12 publications · 1.5K citations

    11

    h-index

  3. VM
    Vijay Mahajan

    The University of Texas at Austin, United States

    10 publications · 1.8K citations

    10

    h-index

  4. TS
    Thomas S. Robertson

    University of Pennsylvania, United States

    8 publications · 2.8K citations

    8

    h-index

  5. PP
    Patrick Plötz

    Fraunhofer Institute for Systems and Innovation Research, Germany

    8 publications · 518 citations

    8

    h-index

1–5 of 1.2K

Institutions

585

  1. University of Pennsylvania

    Philadelphia, United States

    13 h-index

    20 publications

    5.5K citations

  2. Fraunhofer Institute for Systems and Innovation Research

    Karlsruhe, Germany

    12 h-index

    32 publications

    2.1K citations

  3. University of Delhi

    New Delhi, India

    10 h-index

    28 publications

    532 citations

  4. Tel Aviv University

    Tel Aviv, Israel

    10 h-index

    12 publications

    2.7K citations

  5. University of Warwick

    Coventry, United Kingdom

    9 h-index

    10 publications

    842 citations

  6. Seoul National University

    Seoul, South Korea

    9 h-index

    14 publications

    855 citations

  7. The University of Texas at Austin

    Austin, United States

    7 h-index

    8 publications

    1.1K citations

  8. Pennsylvania State University

    State College, United States

    7 h-index

    8 publications

    451 citations

1–8 of 585

Venues

  1. Technological Forecasting and Social Change

    30 publications · 1.3K citations

    22

    h-index

  2. SSRN Electronic Journal

    Repository · 26 publications · 816 citations

    18

    h-index

  3. Journal of Marketing

    JM · 15 publications · 4.5K citations

    15

    h-index

  4. Management Science

    14 publications · 2.9K citations

    14

    h-index

  5. Journal of Product Innovation Management

    13 publications · 940 citations

    13

    h-index

1–5