Customer Needs Analysis
Customer Needs Analysis is a systematic research methodology within new product development and product management that identifies, interprets, and prioritizes the underlying requirements and preferences of target users to guide product design and innovation decisions.
550
Publications
35.4K
Citations
1.3K
Authors
590
Institutions
Publications per year
2017–2026
142
Variants
Customer Need AnalysisCustomer Needs Assessment
550
Lead Users: A Source of Novel Product Concepts
Eric von Hippel · Management Science · 1986 · 4.6K citations
Abbie Griffin, John R. Hauser · Marketing Science · 1993 · 1.9K citations
1–5 of 550
1.3K
9
h-index
6
h-index
Missouri University of Science and Technology, United States
6 publications · 259 citations
6
h-index
Singapore University of Technology and Design, Singapore
6 publications · 364 citations
6
h-index
6
h-index
1–5 of 1.3K
590
Nanyang Technological University
Singapore, Singapore
14 h-index
33 publications
3.5K citations
Massachusetts Institute of Technology
Cambridge, United States
11 h-index
15 publications
11.2K citations
Missouri University of Science and Technology
Rolla, United States
9 h-index
19 publications
493 citations

Shanghai Jiao Tong University
Shanghai, China
8 h-index
29 publications
1.2K citations
Cranfield University
Cranfield, United Kingdom
8 h-index
14 publications
882 citations
Chalmers University of Technology
Gothenburg, Sweden
8 h-index
14 publications
373 citations

Northeastern University
Shenyang, China
8 h-index
24 publications
1.1K citations
Karlsruhe Institute of Technology
Karlsruhe, Germany
7 h-index
22 publications
1.2K citations
1–8 of 590
15 publications · 1.2K citations
14
h-index
11 publications · 2.1K citations
11
h-index
10 publications · 539 citations
10
h-index
11 publications · 456 citations
10
h-index
9 publications · 308 citations
9
h-index
1–5