Concepedia
Statistics
Publications
40
Citations
1.7K
H-Index
23
Active since
2001
Affiliations
Shanghai Maritime University(Current)
Nanyang Technological University
University of Electronic Science and Technology of China
Chongqing University
Northumbria University
Wei Yan is an author at Shanghai Maritime University specializing in management, product development, and new product development.
Publications per year
2001–2024
Bricks vs. clicks: Which is better for marketing remanufactured products?
Wei Yan, Yu Xiong, Nian Guo · European Journal of Operational Research · 2014 · 156 citations
Management, Marketing, Marketing Management +8
A strategy for acquiring customer requirement patterns using laddering technique and ART2 neural network
Chun‐Hsien Chen, Li Pheng Khoo, Wei Yan · Advanced Engineering Informatics · 2002 · 117 citations
Management, Strategy, Data Mining +9
“Bricks vs. Clicks”: The impact of manufacturer encroachment with a dealer leasing and selling of durable goods
Yu Xiong, Wei Yan, Kiran Fernandes et al. · European Journal of Operational Research · 2011 · 109 citations · Full text
Business, Business Economics, Marketing +12
Cross-border e-commerce commodity risk assessment using text mining and fuzzy rule-based reasoning
Bo Song, Wei Yan, Tianjiao Zhang · Advanced Engineering Informatics · 2019 · 88 citations
Business, Management Information Systems, Risk Management +16
Clicks versus Bricks: The role of durability in marketing channel strategy of durable goods manufacturers
Wei Yan, Yu Xiong, Junhong Chu et al. · European Journal of Operational Research · 2017 · 76 citations · Full text
Management, Marketing, Marketing Management +12
1–5 of 40