Importance Ratings
Importance Ratings is a metric used in customer needs analysis that quantifies the relative significance customers assign to individual product or service attributes, distinguishing it from other performance or satisfaction metrics by focusing exclusively on perceived necessity or priority.
1.1K
Publications
77.7K
Citations
3.6K
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1.5K
Institutions
Publications per year
2017–2026
256
Parents
1.1K
Importance-Performance Analysis
John A. Martilla, John James · Journal of Marketing · 1977 · 3.5K citations
Importance-Performance Analysis
John A. Martilla, John C. James · Journal of Marketing · 1977 · 1.7K citations
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University of Toronto
Toronto, Canada
13 h-index
36 publications
1.3K citations
Stanford University
Stanford, United States
11 h-index
14 publications
3.3K citations

The University of Sydney
Sydney, Australia
11 h-index
40 publications
2K citations

Flinders University
Adelaide, Australia
10 h-index
10 publications
399 citations

Pennsylvania State University
State College, United States
10 h-index
18 publications
562 citations
University of Wisconsin–Madison
Madison, United States
10 h-index
17 publications
485 citations
Harvard University
Cambridge, United States
10 h-index
12 publications
1K citations

University of Calgary
Calgary, Canada
9 h-index
22 publications
661 citations
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Repository · 15 publications · 444 citations
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11 publications · 372 citations
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9 publications · 579 citations
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9 publications · 464 citations
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8 publications · 385 citations
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