Concepedia

John James

JJ

1

Publications

3.4K

Citations

1

H-Index

1977

Active since

Affiliations

Pacific Lutheran University(Current)

John James is an author at Pacific Lutheran University specializing in interactive marketing, management, and business.

Top concepts

BusinessMarketingManagementConsumer ResearchMarketing AnalyticsCustomer SatisfactionInteractive Marketing

Publications per year

1977–1977

1

Publications

1

Importance-Performance Analysis

John A. Martilla, John James · Journal of Marketing · 1977 · 3.4K citations

Marketing Analytics, Customer Satisfaction, Effective Marketing Programs +8

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