Statistics
Publications
1
Citations
3.5K
H-Index
1
Active since
1977
Affiliations
Pacific Lutheran University(Current)
John James is an author at Pacific Lutheran University specializing in marketing strategy, marketing management, and performance indicators.
Publications per year
1977–1977
1
1
Importance-Performance Analysis
John A. Martilla, John James · Journal of Marketing · 1977 · 3.5K citations
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