Concepedia

John A. Martilla

JA

5

Publications

5.3K

Citations

5

H-Index

1971

Active since

Affiliations

Pacific Lutheran University(Current)

John A. Martilla is an author at Pacific Lutheran University specializing in business, management, and marketing.

Top concepts

BusinessMarketingManagementConsumer ResearchCustomer SatisfactionInteractive MarketingMarketing AnalyticsMarketing CommunicationMarketing ManagementPersuasion

Publications per year

1971–1977

5

Publications

5

Importance-Performance Analysis

John A. Martilla, John James · Journal of Marketing · 1977 · 3.4K citations

Marketing Analytics, Customer Satisfaction, Effective Marketing Programs +8

Importance-Performance Analysis

John A. Martilla, John C. James · Journal of Marketing · 1977 · 1.7K citations

Marketing Analytics, Customer Satisfaction, Effective Marketing Programs +8

Word-of-Mouth Communication in the Industrial Adoption Process

John A. Martilla · Journal of Marketing Research · 1971 · 136 citations

Opinion Leaders, Customer Satisfaction, Online Customer Behavior +12

Word-of-Mouth Communication in the Industrial Adoption Process

John A. Martilla · Journal of Marketing Research · 1971 · 75 citations

Interactive Marketing, Management, Business +4

Four Subtle Sins in Marketing Research

John A. Martilla, Davis W. Carvey · Journal of Marketing · 1975 · 30 citations

Marketing Analytics, Customer Satisfaction, Independent Marketing Research +13

Rows per page

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