Concepedia

John A. Martilla

JA

Statistics

Publications

5

Citations

5.4K

H-Index

5

Active since

1971

Affiliations

Pacific Lutheran University(Current)

Wacom (Japan)

John A. Martilla is an author at Pacific Lutheran University specializing in marketing, marketing strategy, and business.

Publications per year

1971–1977

5

Publications

5

Importance-Performance Analysis

John A. Martilla, John James · Journal of Marketing · 1977 · 3.5K citations

, , +13

Importance-Performance Analysis

John A. Martilla, John C. James · Journal of Marketing · 1977 · 1.7K citations

, , +13

Word-of-Mouth Communication in the Industrial Adoption Process

John A. Martilla · Journal of Marketing Research · 1971 · 136 citations

, , +8

Word-of-Mouth Communication in the Industrial Adoption Process

John A. Martilla · Journal of Marketing Research · 1971 · 75 citations

, , +8

Four Subtle Sins in Marketing Research

John A. Martilla, Davis W. Carvey · Journal of Marketing · 1975 · 30 citations

, , +7

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