Concepedia
Statistics
Publications
5
Citations
5.3K
H-Index
Active since
1971
Affiliations
Pacific Lutheran University(Current)
Wacom (Japan)
John A. Martilla is an author at Pacific Lutheran University specializing in business, management, and marketing.
Top concepts
BusinessMarketingManagementConsumer ResearchCustomer SatisfactionInteractive MarketingMarketing AnalyticsMarketing CommunicationMarketing ManagementPersuasion
Publications per year
1971–1977
Importance-Performance Analysis
John A. Martilla, John James · Journal of Marketing · 1977 · 3.4K citations
Marketing Analytics, Customer Satisfaction, Effective Marketing Programs +8
John A. Martilla, John C. James · Journal of Marketing · 1977 · 1.7K citations
Word-of-Mouth Communication in the Industrial Adoption Process
John A. Martilla · Journal of Marketing Research · 1971 · 136 citations
Opinion Leaders, Customer Satisfaction, Online Customer Behavior +12
John A. Martilla · Journal of Marketing Research · 1971 · 75 citations
Interactive Marketing, Management, Business +4
Four Subtle Sins in Marketing Research
John A. Martilla, Davis W. Carvey · Journal of Marketing · 1975 · 30 citations
Marketing Analytics, Customer Satisfaction, Independent Marketing Research +13
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