Concepedia

Author

John A. Martilla

Pacific Lutheran University

Also Known As

John A. Martilla

8

Publications

5.3K

Citations

6

H-Index

14

Concepts

All Affiliations

Pacific Lutheran UniversityWacom (Japan)
JA

About

John A. Martilla is an author at Pacific Lutheran University specializing in business, management, and marketing.

Top Concepts

#ConceptH-IndexPublicationsCitations

1

Business

5

5

5.3K

2

Management

5

5

5.3K

3

Marketing

5

5

5.3K

4

Marketing Analytics

3

3

5K

5

Consumer Behavior

1

1

30

John A. Martilla

×

5

Publications

5.3K

Citations

5

H-Index

YearCitations

Page 1