Customer Needs Identification
Customer Needs Identification is a systematic method within the domain of Customer Needs Analysis that distinguishes itself by enabling the accurate elicitation and specification of latent or explicit requirements through structured techniques such as interviews, surveys, and observational analysis.
649
Publications
33.6K
Citations
1.6K
Authors
692
Institutions
Publications per year
2017–2026
182
Parents
649
Abbie Griffin, John R. Hauser · Marketing Science · 1993 · 1.9K citations
Spark Innovation through Empathic Design
Dorothy A. Leonard, Jeffrey F. Rayport · WORLD SCIENTIFIC eBooks · 2011 · 797 citations
Management, Design, Innovation +15
Identifying Customer Needs from User-Generated Content
Artem Timoshenko, John R. Hauser · Marketing Science · 2019 · 504 citations · Full text
1–5 of 649
1.6K
Singapore University of Technology and Design, Singapore
9 publications · 506 citations
9
h-index
The University of Texas at Austin, United States
6 publications · 194 citations
6
h-index
Missouri University of Science and Technology, United States
6 publications · 425 citations
6
h-index
5
h-index
5 publications · 158 citations
5
h-index
1–5 of 1.6K
692
The University of Texas at Austin
Austin, United States
14 h-index
36 publications
1.7K citations
Missouri University of Science and Technology
Rolla, United States
10 h-index
19 publications
1.2K citations
Massachusetts Institute of Technology
Cambridge, United States
10 h-index
13 publications
3.6K citations
Nanyang Technological University
Singapore, Singapore
7 h-index
16 publications
2.5K citations

Hong Kong Polytechnic University
Hong Kong, Hong Kong
7 h-index
19 publications
1.3K citations
Chalmers University of Technology
Gothenburg, Sweden
7 h-index
7 publications
326 citations

Lappeenranta-Lahti University of Technology
Lappeenranta, Finland
6 h-index
18 publications
696 citations
Cranfield University
Cranfield, United Kingdom
6 h-index
15 publications
896 citations
1–8 of 692
12 publications · 690 citations
12
h-index
12 publications · 856 citations
12
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10 publications · 766 citations
10
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9 publications · 590 citations
9
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8 publications · 253 citations
8
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1–5