Concepedia

Product Placement Optimization

Product Placement Optimization is a methodological framework within retail analytics that systematically determines the optimal arrangement of products on retail fixtures to maximize sales, space utilization, and customer engagement, distinguished by its integration of consumer behavior data, inventory constraints, and visual merchandising principles.

15

Publications

730

Citations

36

Authors

22

Institutions

Publications per year

2017–2026

6

Parents

Publications

15

Toward a Framework of Product Placement: Theoretical Propositions

Cristel Antonia Russell · ACR North American Advances · 1998 · 223 citations

, , +13

Branded Entertainment – Product Placement and Brand Strategy in the Entertainment Business

Chris Hackley · International Journal of Advertising · 2008 · 67 citations

, , +17

Product Placements: How to Measure Their Impact

Sharmistha Law and Kathryn A. Braun-LaTour · 2003 · 63 citations

, , +10

An approach to products placement in supermarkets using PrefixSpan algorithm

George Aloysius, D. Binu · Journal of King Saud University - Computer and Information Sciences · 2012 · 60 citations · Full text

, , +12

Assignment of duplicate storage locations in distribution centres to minimise walking distance in order picking

Wei Jiang, Jiyin Liu, Yun Dong et al. · International Journal of Production Research · 2020 · 47 citations · Full text

, , +17

1–5 of 15

Authors

36

  1. AG
    Alberto Gil‐Solla

    Universidade de Vigo, Spain

    1 publications · 33 citations

    1

    h-index

  2. MI
    Manuela I. Martín-Vicente

    Universidade de Vigo, Spain

    1 publications · 33 citations

    1

    h-index

  3. DS
    Donghee Shin

    Sungkyunkwan University, South Korea

    1 publications · 15 citations

    1

    h-index

  4. AF
    Ana Fernández Vilas

    Universidade de Vigo, Spain

    1 publications · 33 citations

    1

    h-index

  5. ME
    Marcele Elisa Fontana

    Universidade Federal de Pernambuco, Brazil

    1 publications · 45 citations

    1

    h-index

1–5 of 36

Institutions

22

  1. National Chengchi University

    Taipei, Taiwan

    1 h-index

    2 publications

    80 citations

  2. Instituto Federal de Educação, Ciência e Tecnologia de Pernambuco

    Recife, Brazil

    1 h-index

    1 publications

    45 citations

  3. Daejin University

    Seoul, South Korea

    1 h-index

    1 publications

    15 citations

  4. Zhejiang Normal University

    Jinhua, China

    1 h-index

    1 publications

    47 citations

  5. Royal Holloway University of London

    Egham, United Kingdom

    1 h-index

    1 publications

    67 citations

  6. University of South Australia

    Adelaide, Australia

    1 h-index

    1 publications

    26 citations

  7. Universidade Federal de Pernambuco

    Recife, Brazil

    1 h-index

    1 publications

    45 citations

  8. Bowling Green State University

    Bowling Green, United States

    1 h-index

    1 publications

    16 citations

1–8 of 22

Venues

  1. 1

    h-index

  2. Applied Sciences

    1 publications · 44 citations

    1

    h-index

  3. CyberPsychology & Behavior

    1 publications · 40 citations

    1

    h-index

  4. Journal of Advertising Research

    JAR · 1 publications · 16 citations

    1

    h-index

  5. Knowledge and Information Systems

    1 publications · 33 citations

    1

    h-index

1–5