International Journal of Advertising · 2008 · 67 citations · 0 references
BusinessMarketingMarketing ManagementAdvertisingBrand ManagementMarketing StrategyAdvertising StrategyBrand CommunicationBrand EquityBrand PositioningBrand StrategyStrategic Brand ManagementAdvertising In EntertainmentBrand Communication StrategyBrand Positioning In AdvertisingCorporate Brand StrategyEntertainment MarketingProduct Placement OptimizationProduct Placement StrategyStrategic Product Positioning
(2008). Branded Entertainment – Product Placement and Brand Strategy in the Entertainment Business. International Journal of Advertising: Vol. 27, No. 5, pp. 924-925.