Concepedia

Kathy Brittain McKee

KB

6

Publications

374

Citations

6

H-Index

1995

Active since

Affiliations

Berry College(Current)

Kansas State University

University of North Carolina at Chapel Hill

Kathy Brittain McKee is an author at Berry College specializing in arts, music, and content analysis.

Top concepts

Publications per year

1995–2004

6

Publications

6

Practitioners' evolving views on product placement effectiveness

James A. Karrh, Kathy Brittain McKee, Carol J. McKee · Journal of Advertising Research · 2003 · 264 citations

, , +21

Product placements as public relations: an exploratory study of the role of the public relations firm

Carol J. Pardun, Kathy Brittain McKee · Public Relations Review · 1999 · 38 citations

, , +10

Strange Bedfellows

Carol J. Pardun, Kathy Brittain McKee · Youth & Society · 1995 · 29 citations

, , +7

Mixed messages: The relationship between sexual and religious imagery in rock, country, and Christian videos

Kathy Brittain McKee, Carol J. Pardun · Communication Reports · 1996 · 16 citations

, , +18

Why I [Still] Want My MTV: Music Video and Aesthetic Communication

Kathy Brittain McKee · Journalism & Mass Communication Quarterly · 2004 · 14 citations

, , +23

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