Concepedia
Statistics
Publications
17
Citations
441
H-Index
13
Active since
2005
Affiliations
Hang Seng University of Hong Kong(Current)
University of Hong Kong
University of Kent
Anhui University of Finance and Economics
Hong Kong Shue Yan University
Fanny Fong Yee Chan is an author at Hang Seng University of Hong Kong specializing in business, marketing, and consumer behavior.
Publications per year
2005–2023
Consumer perceptions on product carbon footprints and carbon labels of beverage merchandise in Hong Kong
Eugene Y. Wong, Fanny Fong Yee Chan, Stuart So · Journal of Cleaner Production · 2019 · 65 citations
Management, Marketing, Marketing Management +15
Antecedents of product placement effectiveness across cultures
Fanny Fong Yee Chan, Dan Alex Petrovici, Ben Lowe · International Marketing Review · 2016 · 61 citations
Business, Marketing, Marketing Management +17
Placing products in humorous scenes: its impact on brand perceptions
Fanny Fong Yee Chan, Ben Lowe · European Journal of Marketing · 2020 · 35 citations · Full text
Business, Marketing, Psychology +16
Prior disclosure of product placement: The more explicit the disclosure, the better the brand recall and brand attitude
Fanny Fong Yee Chan · Journal of Business Research · 2020 · 32 citations
Business, Marketing, Marketing Management +11
Young adults' perceptions of product placement in films: An exploratory comparison between the United Kingdom and Hong Kong
Fanny Fong Yee Chan, Ben Lowe, Dan Alex Petrovici · Journal of Marketing Communications · 2015 · 31 citations
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