Concepedia

Localized Merchandising

Localized Merchandising is a merchandising strategy that adapts product assortment, pricing, and promotional decisions to the specific characteristics and preferences of individual store locations or geographic markets, distinguished by its reliance on granular, location-specific data to optimize retail performance at the local level.

10

Publications

328

Citations

31

Authors

20

Institutions

Publications per year

2017–2026

2

Parents

Publications

10

Localization--the revolution in consumer markets.

Darrell K. Rigby, Vijay Vishwanath · PubMed · 2006 · 89 citations

, , +15

The small-mart revolution: how local businesses are beating the global competition

Choice Reviews Online · 2007 · 56 citations

, , +17

Regional product assortment and merchandising in grocery stores: Strategies and target customer segments

Cindy Lombart, Blandine Labbé-Pinlon, Marc Filser et al. · Journal of Retailing and Consumer Services · 2018 · 45 citations

, , +16

Intra-regional sales, product diversity, and the performance of merchandising multinationals

Nessara Sukpanich, Alan M. Rugman · Journal of International Management · 2007 · 34 citations

, , +16

Old firms, new tricks and the quest for profits: Burberry's journey from success to failure and back to success again

Journal of Economic Geography · 2011 · 33 citations

, , +10

1–5 of 10

Authors

31

  1. BL
    Blandine Labbé-Pinlon

    Audencia Business School, France

    1 publications · 45 citations

    1

    h-index

  2. VV
    Vijay Vishwanath

    Bainbridge State College, United States

    1 publications · 89 citations

    1

    h-index

  3. DP
    Dennis P. McDougall

    1 publications · 12 citations

    1

    h-index

  4. NS
    Nessara Sukpanich

    Indiana University Bloomington, United States

    1 publications · 34 citations

    1

    h-index

  5. AM
    Alan M. Rugman

    University of Reading, United Kingdom

    1 publications · 34 citations

    1

    h-index

1–5 of 31

Institutions

20

  1. The University of Queensland

    Brisbane, Australia

    1 h-index

    1 publications

    17 citations

  2. Université de Bourgogne

    Dijon, France

    1 h-index

    2 publications

    90 citations

  3. Centre d'Etudes et de Recherches Appliquées à la Gestion

    Grenoble, France

    1 h-index

    2 publications

    90 citations

  4. Dalhousie University

    Halifax, Canada

    1 h-index

    1 publications

    17 citations

  5. University of Wollongong

    Wollongong, Australia

    1 h-index

    3 publications

    30 citations

  6. Centre Hospitalier Saint-Nazaire

    Saint-Nazaire, France

    1 h-index

    1 publications

    45 citations

  7. Monash University

    Melbourne, Australia

    1 h-index

    2 publications

    34 citations

  8. University of South Australia

    Adelaide, Australia

    1 h-index

    1 publications

    17 citations

1–8 of 20

Venues

  1. Journal of Economic Geography

    1 publications · 33 citations

    1

    h-index

  2. Journal of Place Management and Development

    1 publications · 10 citations

    1

    h-index

  3. Geographical Review

    1 publications · 12 citations

    1

    h-index

  4. Journal of International Management

    1 publications · 34 citations

    1

    h-index

  5. Journal of Retailing and Consumer Services

    1 publications · 45 citations

    1

    h-index

1–5