Concepedia

Greg Kerr

GK

7

Publications

342

Citations

7

H-Index

2006

Active since

Affiliations

University of Wollongong(Current)

University of Wollongong in Dubai

Greg Kerr is an author at University of Wollongong specializing in marketing, business, and management.

Top concepts

BusinessMarketingManagementDestination MarketingCultureBrand StrategyBrand ManagementBrand DevelopmentTourismBrand Awareness

Publications per year

2006–2013

7

Publications

7

From destination brand to location brand

Greg Kerr · Journal of Brand Management · 2006 · 210 citations

Destination Marketing, Positioning (Marketing), Brand Management +9

Brand orientation and the voices from within

Jessica Baxter, Greg Kerr, Rodney J. Clarke · Journal of Marketing Management · 2013 · 39 citations

Customer Satisfaction, Brand Strategy, Consumer Research +16

Challenges in managing place brands: The case of Sydney

Greg Kerr, Melodena Stephens Balakrishnan · Place Branding and Public Diplomacy · 2012 · 28 citations

Destination Marketing, Positioning (Marketing), Hospitality Marketing +9

A critical assessment of the role of fashion in influencing the travel decision and destination choice

Clifford Lewis, Greg Kerr, Lois Burgess · International Journal of Tourism Policy · 2013 · 21 citations

Culture, Destination Choice, Destination Marketing +13

Self-identity and Social Norms in Destination Choice by Young Australian Travellers

Clifford Lewis, Greg Kerr, Alan Pomering · Tourist Studies · 2010 · 20 citations

Human Migration, Tourism Management, Tourist Experience +25

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