Melodena Stephens Balakrishnan

Assessing student satisfaction in transnational higher education

Stephen Wilkins, Melodena Stephens Balakrishnan · International Journal of Educational Management · 2013 · 261 citations · Full text

Education, Higher Education, Comparative Higher Education +13

Strategic branding of destinations: a framework

Melodena Stephens Balakrishnan · European Journal of Marketing · 2009 · 251 citations

Management, Marketing, Tourism Management +12

Student Choice in Higher Education

Stephen Wilkins, Melodena Stephens Balakrishnan, Jeroen Huisman · Journal of Studies in International Education · 2011 · 233 citations

Education, Higher Education, Marketing +7

The effects of social identification and organizational identification on student commitment, achievement and satisfaction in higher education

Stephen Wilkins, Muhammad Mohsin Butt, Daniel W. Kratochvil et al. · Studies in Higher Education · 2015 · 147 citations · Full text

Education, Higher Education, Organization Studies +12

Student satisfaction and student perceptions of quality at international branch campuses in the United Arab Emirates

Stephen Wilkins, Melodena Stephens Balakrishnan, Jeroen Huisman · Journal of Higher Education Policy and Management · 2012 · 134 citations

Education, Educational Assessment, Higher Education +17