Concepedia

Melodena Stephens Balakrishnan

MS

16

Publications

1.5K

Citations

14

H-Index

2008

Active since

Affiliations

University of Wollongong in Dubai(Current)

University of Bath

University of Wollongong

Zayed University

Mohammed Bin Rashid School of Government

Melodena Stephens Balakrishnan is an author at University of Wollongong in Dubai specializing in marketing, management, and business.

Top concepts

MarketingManagementBusinessBrand AwarenessEducationBrand StrategyBrand ManagementBrand DevelopmentDestination MarketingTourism

Publications per year

2008–2025

16

Publications

16

Assessing student satisfaction in transnational higher education

Stephen Wilkins, Melodena Stephens Balakrishnan · International Journal of Educational Management · 2013 · 256 citations · Full text

Culture, United Arab Emirates, Student Culture +13

Strategic branding of destinations: a framework

Melodena Stephens Balakrishnan · European Journal of Marketing · 2009 · 251 citations

Brand Strategy, Key Factors, Destination Management +18

Student Choice in Higher Education

Stephen Wilkins, Melodena Stephens Balakrishnan, Jeroen Huisman · Journal of Studies in International Education · 2011 · 227 citations

Student Retention, Destination Marketing, United Arab Emirates +12

The effects of social identification and organizational identification on student commitment, achievement and satisfaction in higher education

Stephen Wilkins, Muhammad Mohsin Butt, Daniel W. Kratochvil et al. · Studies in Higher Education · 2015 · 145 citations · Full text

Customer Satisfaction, Educational Psychology, Education +18

Student satisfaction and student perceptions of quality at international branch campuses in the United Arab Emirates

Stephen Wilkins, Melodena Stephens Balakrishnan, Jeroen Huisman · Journal of Higher Education Policy and Management · 2012 · 134 citations

United Arab Emirates, Education, Quality Management Systems +16

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