Product Lifecycle Analysis

Product Lifecycle Analysis is a methodological framework within merchandising analytics that systematically examines the stages of a product’s market existence—from introduction and growth to maturity and decline—to inform strategic decision-making in product development, pricing, promotion, and inventory management.

454

Publications

23.5K

Citations

1.2K

Authors

524

Institutions

Publications per year

2017–2026

145

Variants

Product Life-cycle Analysis

Authors

1.2K

  1. EW
    Esther W. de Bekker‐Grob

    Erasmus University Rotterdam, Netherlands

    5 publications · 160 citations

    5

    h-index

  2. GS
    Günther Schuh

    RWTH Aachen University, Germany

    5 publications · 119 citations

    5

    h-index

  3. KL
    Kai Lindow

    Fraunhofer Institute for Production Systems and Design Technology, Germany

    4 publications · 164 citations

    4

    h-index

  4. CW
    Chiara Whichello

    Erasmus University Rotterdam, Netherlands

    4 publications · 143 citations

    4

    h-index

  5. RS
    Rainer Stark

    Technische Universität Berlin, Germany

    4 publications · 140 citations

    4

    h-index

1–5 of 1.2K

Venues

  1. Procedia CIRP

    36 publications · 1.3K citations

    19

    h-index

  2. Journal of Cleaner Production

    13 publications · 788 citations

    13

    h-index

  3. Journal of Marketing

    JM · 14 publications · 1.4K citations

    13

    h-index

  4. Computers in Industry

    9 publications · 643 citations

    9

    h-index

  5. International Journal of Production Research

    8 publications · 360 citations

    8

    h-index

1–5