Concepedia

Joseph N. Fry

JN

Statistics

Publications

10

Citations

645

H-Index

10

Active since

1967

Affiliations

Western University(Current)

Joseph N. Fry is an author at Western University specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorAdvertisingBusinessBrand EquityBrand StrategyBrand AwarenessBrand Management

Publications per year

1967–1974

10

Publications

10

A Taxonomy of Prepurchase Information Gathering Patterns

John D. Claxton, Joseph N. Fry, Bernard Portis · Journal of Consumer Research · 1974 · 267 citations

Marketing Analytics, Information Search, Online Customer Behavior +14

Personality Variables and Cigarette Brand Choice

Joseph N. Fry · Journal of Marketing Research · 1971 · 114 citations

Tobacco Control, Personality Psychology, Behavioral Decision Making +14

Consumer Appraisal of Retail Price Advertisements

Joseph N. Fry, Gordon H.G. McDougall · Journal of Marketing · 1974 · 79 citations

Consumer Decision Making, Consumer Uncertainty, Advertising +12

Customer Loyalty to Banks: A Longitudinal Study

Joseph N. Fry, David C. Shaw, Cecil R. Dipchand · The Journal of Business · 1973 · 46 citations

Customer Satisfaction, Advertising, Nova Scotia +9

Family Branding and Consumer Brand Choice

Joseph N. Fry · Journal of Marketing Research · 1967 · 37 citations

Consumer Research, Brand Strategy, Revealed Preference +18

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