Concepedia

Cecil R. Dipchand

CR

Statistics

Publications

1

Citations

46

H-Index

1

Active since

1973

Cecil R. Dipchand is an author specializing in advertising, consumer behavior, and customer satisfaction.

Top concepts

BusinessMarketingManagementAdvertisingConsumer BehaviorConsumer ResearchCustomer Satisfaction

Publications per year

1973–1973

1

Publications

1

Customer Loyalty to Banks: A Longitudinal Study

Joseph N. Fry, David C. Shaw, Cecil R. Dipchand · The Journal of Business · 1973 · 46 citations

Customer Satisfaction, Advertising, Nova Scotia +9

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