Gordon H.G. McDougall

Author

Also Known As

G. H. G. McDougall, G.H.G. McDougall, GORDON H. G. MCDOUGALL, Gordon H. G. McDougall, Gordon H. McDougall, Gordon H.G. McDougall, Gordon McDougall, Yang, Zhiyong

Publications

5.4K

Citations

H-Index

102

Concepts

All Affiliations

Wilfrid Laurier University Western University The University of Adelaide The University of Texas at Arlington Université du Québec à Montréal

About

Gordon H.G. McDougall is an author at Wilfrid Laurier University specializing in marketing, management, and business.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Management	22	23	4.5K
2	Business	21	23	4.4K
3	Engineering	4	4	306
4	Health Sciences	1	1	29
5	Public Health	1	1	149

Gordon H.G. McDougall

Publications

4.9K

Citations

H-Index

Page 1

	Year	Citations
Customer satisfaction with services: putting perceived value into the equation Gordon H.G. McDougall, Terrence J. Levesque Journal of Services Marketing Customer ExperienceCustomer SatisfactionCore Service QualityValue TheoryConsumer Research	2000	1.8K
Determinants of customer satisfaction in retail banking Terrence J. Levesque, Gordon H.G. McDougall International Journal of Bank Marketing Customer SatisfactionService QualityService RecoveryCustomer RetentionService Research	1996	859
Service Problems and Recovery Stratégies: An Experiment Terrence J. Levesque, Gordon H.G. McDougall Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration Customer SatisfactionServices ManagementConsumer ResearchOperations ResearchService Quality	2000	275
A revised view of service quality dimensions: An empirical investigation Gordon H.G. McDougall, Terrence J. Levesque Services Marketing Quarterly Total Quality ManagementCustomer SatisfactionService Quality DimensionsService QualityService Research	1994	252
Relating e‐satisfaction to behavioral outcomes: an empirical study Harvir S. Bansal, Gordon H.G. McDougall, Shane S. Dikolli, Journal of Services Marketing Customer SatisfactionConsumer UncertaintyDigital MarketingBehavioral OutcomeConsumer Research	2004	182
Complexities of Household Energy Consumption and Conservation J. R. Brent Ritchie, Gordon H.G. McDougall, John D. Claxton Journal of Consumer Research EngineeringEnergy ConservationSocial SciencesEnvironmental BehaviorHousehold Energy Consumption	1981	149
The Intangibility of Services: Measurement and CompetitivePerspectives Gordon H.G. McDougall, Douglas W. Snetsinger Journal of Services Marketing	1990	146
A model of online customer behavior during the initial transaction: Moderating effects of customer characteristics Chatura Ranaweera, Gordon H.G. McDougall, Harvir S. Bansal Marketing Theory Customer ExperienceCustomer SatisfactionUser ReactionConsumer ResearchSocial Influence	2005	119
Waiting for service: the effectiveness of recovery strategies Gordon H.G. McDougall, Terrence J. Levesque International Journal of Contemporary Hospitality Management Customer SatisfactionConsumer ResearchManagementHospitality MarketingProactive Service	1999	116
Any Data or None at All? G. Keith Warriner, Gordon H.G. McDougall, John D. Claxton Environment and Behavior EngineeringHousehold ReceiptsData PreparationConsumer ResearchSelf-monitoring	1984	106

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