Concepedia
Statistics
Publications
27
Citations
4.9K
H-Index
24
Active since
1974
Affiliations
Wilfrid Laurier University(Current)
Western University
The University of Adelaide
University of Windsor
The University of Texas at Arlington
Gordon H.G. McDougall is an author at Wilfrid Laurier University specializing in business, marketing, and services marketing.
Publications per year
1974–2008
Customer satisfaction with services: putting perceived value into the equation
Gordon H.G. McDougall, Terrence J. Levesque · Journal of Services Marketing · 2000 · 1.8K citations
Business, Marketing, Marketing Management +12
Determinants of customer satisfaction in retail banking
Terrence J. Levesque, Gordon H.G. McDougall · International Journal of Bank Marketing · 1996 · 862 citations
Business, Retail Management, Banking +13
Service Problems and Recovery Stratégies: An Experiment
Terrence J. Levesque, Gordon H.G. McDougall · Canadian Journal of Administrative Sciences / Revue Canadienne des Sciences de l Administration · 2000 · 277 citations · Full text
Business, Operations Management, Strategy +17
A revised view of service quality dimensions: An empirical investigation
Gordon H.G. McDougall, Terrence J. Levesque · Services Marketing Quarterly · 1994 · 254 citations
Management, Marketing, Quality Management +15
Relating e‐satisfaction to behavioral outcomes: an empirical study
Harvir S. Bansal, Gordon H.G. McDougall, Shane S. Dikolli et al. · Journal of Services Marketing · 2004 · 183 citations
Business, Management Information Systems, Retail Management +17
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