Journal of Marketing · 1974 · 79 citations · 0 references
BusinessMarketingMarketing ManagementAdvertisingConsumer BehaviorRetail MarketingAdvertising AudiencesAdvertising PersuasionAdvertising PsychologyRetail AdvertisingRetail Consumer BehaviorAdvertising SkepticismAttitude Toward AdsConsumer Attitudes Toward AdsPricing PsychologyRetail Price Image
Consumers tend to be skeptical about retail price advertisements … why?