Concepedia

Sudeep Haldar

SH

Statistics

Publications

5

Citations

409

H-Index

5

Active since

1996

Affiliations

McKinsey & Company (United States)(Current)

University of Chicago

Sudeep Haldar is an author at McKinsey & Company (United States) specializing in business, consumer behavior, and consumer theory.

Publications per year

1996–1999

5

Publications

5

A Framework for Investigating Habits, “The Hand of the Past,” and Heterogeneity in Dynamic Brand Choice

Rishin Roy, Pradeep K. Chintagunta, Sudeep Haldar · Marketing Science · 1996 · 187 citations

Business, Economics, Marketing +16

Investigating Purchase Timing Behavior in Two Related Product Categories

Pradeep K. Chintagunta, Sudeep Haldar · Journal of Marketing Research · 1998 · 144 citations

Business, Marketing, Marketing Management +12

Investigating Purchase Timing Behavior in Two Related Product Categories

Pradeep K. Chintagunta, Sudeep Haldar · Journal of Marketing Research · 1998 · 49 citations

Business, Marketing, Marketing Management +12

A Segmentation You Can Act On

John Forsyth, Сунил Гупта, Sudeep Haldar et al. · The McKinsey Quarterly · 1999 · 15 citations

Business, Marketing, Marketing Management +17

A micro-analytic threshold model for the timing of first purchases of durable goods

Sudeep Haldar, Vithala R. Rao · Applied Economics · 1998 · 14 citations

Social Sciences, Business Economics, Economics +17

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