Statistics
Publications
6
Citations
135
H-Index
6
Active since
1999
Affiliations
Harvard University(Current)
Сунил Гупта is an author at Harvard University specializing in business, marketing, and marketing management.
Publications per year
1999–2013
6
6
Сунил Гупта, Carl F. Mela · Harvard business review · 2008 · 40 citations
The Value of a "Free" Customer
Сунил Гупта, Carl F. Mela, José M. Vidal-Sanz · e-Archivo (Carlos III University of Madrid) · 2006 · 22 citations · Full text
Allocating Marketing Resources
Сунил Гупта, Thomas J. Steenburgh · 2008 · 20 citations
John Forsyth, Сунил Гупта, Sudeep Haldar et al. · The McKinsey Quarterly · 1999 · 15 citations
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