Harvard business review · 2008 · 40 citations · 0 references
BusinessBusiness EconomicsEconomicsCost-benefit AnalysisCustomer Value ManagementCustomer Base ValuationFree Cash Flow ModelingNon-monetary Value Assessment
Your nonpaying customers may be a lot more valuable than you think. A new model can quantify precisely how much profit they contribute - and show you how much to invest in them.