Concepedia

Vineet Kumar

VK

Statistics

Publications

9

Citations

385

H-Index

9

Active since

2013

Affiliations

Yale University(Current)

The Ohio State University

University of Chile

Carnegie Mellon University

Harvard University

Vineet Kumar is an author at Yale University specializing in management, marketing, and business.

Top concepts

BusinessMarketingManagementEconomicsMarket DesignDecision TheoryMechanism DesignConsumer ResearchBehavioral EconomicsExperimental Economics

Publications per year

2013–2024

9

Publications

9

Match Your Own Price? Self-Matching as a Retailer’s Multichannel Pricing Strategy

Pavel Kireyev, Vineet Kumar, Elie Ofek · Marketing Science · 2017 · 108 citations

Consumer Uncertainty, Consumer Research, Market Design +21

The Dynamic Effects of Bundling as a Product Strategy

Timothy Derdenger, Vineet Kumar · Marketing Science · 2013 · 103 citations · Full text

Bundling, Consumer Research, Market Design +17

Making "freemium" work

Vineet Kumar · Harvard business review · 2014 · 67 citations

Customer Satisfaction, Digital Business, Digital Marketing +16

Structural models of complementary choices

Steve Berry, Ahmed Khwaja, Vineet Kumar et al. · Marketing Letters · 2014 · 33 citations · Full text

Choice Model, Behavioral Decision Making, Choice Theory +9

Designing Freemium: A Model of Consumer Usage, Upgrade, and Referral Dynamics

Clarence Lee, Vineet Kumar, Сунил Гупта · 2013 · 28 citations

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