Timothy Derdenger

Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls

Kevin Chung, Timothy Derdenger, Kannan Srinivasan · Marketing Science · 2013 · 123 citations

Marketing, Economics, Economic Value +13

Mixed Bundling in Two-Sided Markets in the Presence of Installed Base Effects

Yong Chao, Timothy Derdenger · Management Science · 2013 · 119 citations

Two-sided Markets, Consumer Uncertainty, Market Equilibrium +19

The Dynamic Effects of Bundling as a Product Strategy

Timothy Derdenger, Vineet Kumar · Marketing Science · 2013 · 103 citations · Full text

Bundling, Consumer Research, Market Design +17

Technological tying and the intensity of price competition: An empirical analysis of the video game industry

Timothy Derdenger · Quantitative Marketing and Economics · 2014 · 48 citations

Economics, Empirical Analysis, Technological Tying +9

Emerging Trends in Product Bundling: Investigating Consumer Choice and Firm Behavior

Vithala R. Rao, Gary J. Russell, Hemant K. Bhargava et al. · Customer Needs and Solutions · 2017 · 33 citations

Firm Behavior, Bundling, Business +8