Concepedia
Statistics
Publications
4
Citations
171
H-Index
Active since
2013
Affiliations
University of Wisconsin–Madison(Current)
Chinese University of Hong Kong
National University of Singapore
Kevin Chung is an author at University of Wisconsin–Madison specializing in experimental economics, business, and consumer research.
Top concepts
BusinessConsumer ResearchExperimental EconomicsBiasEconomicsMarketingManagementBehavioral EconomicsConsumer UncertaintyConsumer Decision Making
Publications per year
2013–2020
Economic Value of Celebrity Endorsements: Tiger Woods' Impact on Sales of Nike Golf Balls
Kevin Chung, Timothy Derdenger, Kannan Srinivasan · Marketing Science · 2013 · 123 citations
Marketing, Economics, Economic Value +13
Third-Party Reviews and Quality Provision
Keehyung Kim, Kevin Chung, Noah Lim · Management Science · 2019 · 21 citations
Service Provider, Consumer Uncertainty, Behavioral Decision Making +16
Social Structures and Reputation in Expert Review Systems
Kevin Chung, Keehyung Kim, Noah Lim · Management Science · 2020 · 16 citations
Consumer Uncertainty, Behavioral Decision Making, Reputation Management +24
Incorporating a “Better” Behavioral Bias for Both Consumers and Firms in Rebate Programs
Kevin Chung · Management Science · 2019 · 11 citations
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