Concepedia
Statistics
Publications
22
Citations
1.4K
H-Index
17
Active since
2006
Affiliations
University of Wisconsin–Madison(Current)
University of Houston
University of California, Berkeley
National University of Singapore
University of Minnesota
Noah Lim is an author at University of Wisconsin–Madison specializing in business, management, and behavioral economics.
Top concepts
BusinessManagementBehavioral EconomicsExperimental EconomicsBehavioral Decision MakingMarketingDecision ScienceEconomicsMechanism DesignConsumer Research
Publications per year
2006–2024
Modeling the Psychology of Consumer and Firm Behavior with Behavioral Economics
Teck‐Hua Ho, Noah Lim, Colin F. Camerer · Journal of Marketing Research · 2006 · 266 citations
Consumer Economics, Behavioral Decision Making, Consumer Study +16
Reference Dependence in Multilocation Newsvendor Models: A Structural Analysis
Teck‐Hua Ho, Noah Lim, Tony Haitao Cui · Management Science · 2010 · 246 citations
Engineering, Behavioral Decision Making, Inventory Theory +20
Designing Price Contracts for Boundedly Rational Customers: Does the Number of Blocks Matter?
Noah Lim, Teck‐Hua Ho · Marketing Science · 2007 · 167 citations
Consumer Uncertainty, Inventory Theory, Price Contracts +20
Designing Multiperson Tournaments with Asymmetric Contestants: An Experimental Study
Hua Chen, Sung H. Ham, Noah Lim · Management Science · 2011 · 91 citations
Behavioral Decision Making, Game Theory, Behavioral Game Theory +21
OM Forum—Causal Inference Models in Operations Management
Teck‐Hua Ho, Noah Lim, Sadat Reza et al. · Manufacturing & Service Operations Management · 2017 · 91 citations · Full text
Productivity, Business Operations, Operational Management +13
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