Structural models of complementary choices

Steve Berry, Ahmed Khwaja, Vineet Kumar, Andrés Musalem, Kenneth C. Wilbur, Greg M. Allenby, Bharat N. Anand, Pradeep K. Chintagunta, W. Michael Hanemann, Przemek Jeziorski,

Marketing Letters · 2014 · 34 citations · 51 references

DOIFull text

Open access

Concepts

References

51