Concepedia

José M. Vidal-Sanz

JM

7

Publications

100

Citations

7

H-Index

2005

Active since

Affiliations

Universidad Carlos III de Madrid(Current)

José M. Vidal-Sanz is an author at Universidad Carlos III de Madrid specializing in business, innovation, and technology transfer.

Top concepts

BusinessLawMarketingInnovationManagementAdvertisingBusiness StrategyRevenue ManagementTechnology TransferTechnology Diffusion

Publications per year

2005–2024

7

Publications

7

Licensing radical product innovations to speed up the diffusion

Vardan Avagyan, Mercedes Esteban-Bravo, José M. Vidal-Sanz · European Journal of Operational Research · 2014 · 23 citations

Technology Diffusion, Radical Product Innovations, Research Commercialization +8

The Value of a "Free" Customer

Сунил Гупта, Carl F. Mela, José M. Vidal-Sanz · e-Archivo (Carlos III University of Madrid) · 2006 · 22 citations · Full text

Optimal Duration of Magazine Promotions

Mercedes Esteban-Bravo, José Miguel Múgica, José M. Vidal-Sanz · Marketing Letters · 2005 · 12 citations · Full text

Revenue Management, Advertising, Optimal Duration +7

Magazine Sales Promotion: A Dynamic Response Analysis

Mercedes Esteban-Bravo, José Miguel Múgica, José M. Vidal-Sanz · Journal of Advertising · 2009 · 12 citations · Full text

Predicting the virality of fake news at the early stage of dissemination

Mercedes Esteban-Bravo, Lisbeth d. l. M. Jiménez-Rubido, José M. Vidal-Sanz · Expert Systems with Applications · 2024 · 11 citations · Full text

Rows per page

1–5 of 7