José Miguel Múgica

How ICT shifts the power balance of tourism distribution channels

Carmen Berné, Margarita García-González, José Miguel Múgica · Tourism Management · 2011 · 164 citations

Management, Information Technology, Tourism Management +14

The effect of variety-seeking on customer retention in services

Carmen Berné, José Miguel Múgica · Journal of Retailing and Consumer Services · 2001 · 126 citations

Business, Marketing, Marketing Management +11

The effect of ICT on relationship enhancement and performance in tourism channels

Carmen Berné, Margarita García-González, José Miguel Múgica · Tourism Management · 2014 · 95 citations · Full text

Management, Information Technology, Tourism Management +14

The use of loyalty-cards databases: Differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders

Mónica Cortiñas, Margarita Elorz, José Miguel Múgica · Journal of Retailing and Consumer Services · 2007 · 54 citations

Business, Marketing, Marketing Management +15

The managerial ability to control the varied behaviour of regular customers in retailing: interformat differences

Carmen Berné, José Miguel Múgica · Journal of Retailing and Consumer Services · 2004 · 39 citations

Business, Retail Management, Consumer Behavior +4