Concepedia

Margarita Elorz

ME

7

Publications

250

Citations

7

H-Index

2004

Active since

Affiliations

Universidad Publica de Navarra(Current)

University of Maryland, College Park

Margarita Elorz is an author at Universidad Publica de Navarra specializing in marketing, consumer research, and business.

Top concepts

MarketingConsumer ResearchBusinessManagementCustomer SatisfactionConsumer BehaviorService QualityDigital MarketingConsumer UncertaintyInteractive Marketing

Publications per year

2004–2019

7

Publications

7

The impact of product category knowledge on consumer use of extrinsic cues – A study involving agrifood products

Raquel Chocarro, Mónica Cortiñas, Margarita Elorz · Food Quality and Preference · 2008 · 73 citations

Agrifood Products, Food Marketing, Consumer Uncertainty +12

The use of loyalty-cards databases: Differences in regular price and discount sensitivity in the brand choice decision between card and non-card holders

Mónica Cortiñas, Margarita Elorz, José Miguel Múgica · Journal of Retailing and Consumer Services · 2007 · 54 citations

Customer Satisfaction, Economics, Consumer Choice +15

Omni-channel users and omni-channel customers: a segmentation analysis using distribution services

Mónica Cortiñas, Raquel Chocarro, Margarita Elorz · Spanish Journal of Marketing - ESIC · 2019 · 36 citations · Full text

Customer Satisfaction, Consumer Uncertainty, Digital Marketing +21

Channel Choice in the 21st Century: The Hidden Role of Distribution Services

Roger R. Betancourt, Raquel Chocarro, Mónica Cortiñas et al. · Journal of Interactive Marketing · 2016 · 32 citations

Retail Store Loyalty Management via an Analysis of Heterogeneity of the Service Elements

Mónica Cortiñas, Margarita Elorz, María Luisa Villanueva · The International Review of Retail Distribution and Consumer Research · 2004 · 21 citations

Marketing Analytics, Customer Satisfaction, Service Quality +15

Rows per page

1–5 of 7