Concepedia

Raquel Chocarro

RC

14

Publications

882

Citations

13

H-Index

2008

Active since

Affiliations

Universidad Publica de Navarra(Current)

Universidad de Navarra

University of Maryland, College Park

Raquel Chocarro is an author at Universidad Publica de Navarra specializing in marketing, management, and consumer research.

Top concepts

MarketingManagementConsumer ResearchConsumer BehaviorBusinessDigital MarketingConsumer UncertaintyCustomer SatisfactionInteractive MarketingConsumer Decision Making

Publications per year

2008–2025

14

Publications

14

Teachers’ attitudes towards chatbots in education: a technology acceptance model approach considering the effect of social language, bot proactiveness, and users’ characteristics

Raquel Chocarro, Mónica Cortiñas, Gustavo Marcos‐Matás · Educational Studies · 2021 · 305 citations · Full text

Situational variables in online versus offline channel choice

Raquel Chocarro, Mónica Cortiñas, M.I. Saucedo Villanueva · Electronic Commerce Research and Applications · 2013 · 135 citations · Full text

Situational Variables, Choice Model, Online Customer Behavior +8

Understanding multi-channel banking customers

Mónica Cortiñas, Raquel Chocarro, María Luisa Villanueva · Journal of Business Research · 2009 · 87 citations

Customer Satisfaction, Fintech, Multi-channel Banking Customers +8

The impact of product category knowledge on consumer use of extrinsic cues – A study involving agrifood products

Raquel Chocarro, Mónica Cortiñas, Margarita Elorz · Food Quality and Preference · 2008 · 73 citations

Agrifood Products, Food Marketing, Consumer Uncertainty +12

Attention to online channels across the path to purchase: An eye-tracking study

Mónica Cortiñas, Rafael Cabeza, Raquel Chocarro et al. · Electronic Commerce Research and Applications · 2019 · 50 citations · Full text

Customer Satisfaction, Online Customer Behavior, Advertising +12

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