Concepedia

Marta Arce‐Urriza

MA

10

Publications

546

Citations

10

H-Index

2010

Active since

Affiliations

Universidad Publica de Navarra(Current)

Universidad de Navarra

Marta Arce‐Urriza is an author at Universidad Publica de Navarra specializing in marketing, management, and consumer research.

ORCID

Top concepts

Publications per year

2010–2025

10

Publications

10

An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics

Junhong Chu, Marta Arce‐Urriza, Javier Cebollada et al. · Journal of Interactive Marketing · 2010 · 207 citations · Full text

Mining the text of online consumer reviews to analyze brand image and brand positioning

Miriam Alzate, Marta Arce‐Urriza, Javier Cebollada · Journal of Retailing and Consumer Services · 2022 · 127 citations · Full text

, , +25

The effect of price promotions on consumer shopping behavior across online and offline channels: differences between frequent and non-frequent shoppers

Marta Arce‐Urriza, Javier Cebollada, María Fernanda Tarira · Information Systems and e-Business Management · 2016 · 44 citations

, , +11

From familiarity to acceptance: The impact of Generative Artificial Intelligence on consumer adoption of retail chatbots

Marta Arce‐Urriza, Raquel Chocarro, Mónica Cortiñas et al. · Journal of Retailing and Consumer Services · 2025 · 44 citations · Full text

Online Reviews and Product Sales: The Role of Review Visibility

Miriam Alzate, Marta Arce‐Urriza, Javier Cebollada · Journal of theoretical and applied electronic commerce research · 2021 · 39 citations · Full text

, , +21

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