Javier Cebollada

An Empirical Analysis of Shopping Behavior Across Online and Offline Channels for Grocery Products: The Moderating Effects of Household and Product Characteristics

Junhong Chu, Marta Arce‐Urriza, Javier Cebollada et al. · Journal of Interactive Marketing · 2010 · 207 citations · Full text

Research Note—A Comparison of Within-Household Price Sensitivity Across Online and Offline Channels

Junhong Chu, Pradeep K. Chintagunta, Javier Cebollada · Marketing Science · 2008 · 143 citations

Research Note—a Comparison, Consumer Economics, Consumer Uncertainty +24

Mining the text of online consumer reviews to analyze brand image and brand positioning

Miriam Alzate, Marta Arce‐Urriza, Javier Cebollada · Journal of Retailing and Consumer Services · 2022 · 127 citations · Full text

Digital Marketing, Consumer Research, Communication +25

Impact of seller- and buyer-created content on product sales in the electronic commerce platform: The role of informativeness, readability, multimedia richness, and extreme valence

Xiaowei Cai, Javier Cebollada, Mónica Cortiñas · Journal of Retailing and Consumer Services · 2022 · 73 citations · Full text

Quantifying Transaction Costs in Online/Off-line Grocery Channel Choice

Pradeep K. Chintagunta, Junhong Chu, Javier Cebollada · Marketing Science · 2011 · 55 citations

Consumer Economics, Consumer Research, Business Analytics +19