Concepedia

Miriam Alzate

MA

5

Publications

229

Citations

5

H-Index

2021

Active since

Affiliations

Universidad Publica de Navarra(Current)

Miriam Alzate is an author at Universidad Publica de Navarra specializing in consumer behavior, online reviews, and content analysis.

Top concepts

MarketingJournalismManagementAdvertisingOnline ReviewsContent AnalysisConsumer BehaviorConsumer ResearchInteractive MarketingBusiness

Publications per year

2021–2023

5

Publications

5

Mining the text of online consumer reviews to analyze brand image and brand positioning

Miriam Alzate, Marta Arce‐Urriza, Javier Cebollada · Journal of Retailing and Consumer Services · 2022 · 127 citations · Full text

Digital Marketing, Consumer Research, Communication +25

Online Reviews and Product Sales: The Role of Review Visibility

Miriam Alzate, Marta Arce‐Urriza, Javier Cebollada · Journal of theoretical and applied electronic commerce research · 2021 · 39 citations · Full text

Customer Satisfaction, Consumer Research, Review Visibility +21

Consumers’ awareness and attitudes in circular fashion

María Elena Aramendia-Muneta, Miriam Alzate · Cleaner and Responsible Consumption · 2023 · 39 citations · Full text

Online Reviews and Product Sales: The Role of Review Visibility

Miriam Alzate, Marta Arce‐Urriza, Javier Cebollada · Journal of theoretical and applied electronic commerce research · 2021 · 12 citations · Full text

Customer Satisfaction, Consumer Research, Review Visibility +21

Is review visibility fostering helpful votes? The role of review rank and review characteristics in the adoption of information

Miriam Alzate, Marta Arce‐Urriza, Javier Cebollada · Computers in Human Behavior · 2023 · 12 citations

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