Concepedia

María Elena Aramendia-Muneta

ME

Statistics

Publications

9

Citations

407

H-Index

9

Active since

2011

Affiliations

Universidad Publica de Navarra(Current)

Universidad de La Rioja

María Elena Aramendia-Muneta is an author at Universidad Publica de Navarra specializing in management, interactive marketing, and communication.

Top concepts

ManagementMarketingAdvertisingCommunicationConsumer BehaviorInteractive MarketingArtsBusinessTechnologyEngineering

Publications per year

2011–2023

9

Publications

9

ICT impact on competitiveness, innovation and environment

Andrea Ollo‐López, María Elena Aramendia-Muneta · Telematics and Informatics · 2011 · 185 citations

Technology Management, Business, Ict Impact +6

Key Image Attributes to Elicit Likes and Comments on Instagram

María Elena Aramendia-Muneta, Cristina Olarte Pascual, Andrea Ollo-López · Journal of Promotion Management · 2020 · 52 citations

Tourism Management, Photographic Study, Social Medium Monitoring +22

The role of human resource management practices on the results of digitalisation. From Industry 4.0 to Industry 5.0

Amaya Erro‐Garcés, María Elena Aramendia-Muneta · Journal of Organizational Change Management · 2023 · 40 citations · Full text

Engineering, Productivity Management, Data-driven Innovation +22

Consumers’ awareness and attitudes in circular fashion

María Elena Aramendia-Muneta, Miriam Alzate · Cleaner and Responsible Consumption · 2023 · 39 citations · Full text

Gender stereotypes in original digital video advertising

María Elena Aramendia-Muneta, Cristina Olarte Pascual, Leonidas Hatzithomas · Journal of Gender Studies · 2019 · 35 citations

Gendered Perception, Original Digital Videos, Media Industries +19

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