Leonidas Hatzithomas

Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in Tourism

Christina Katsikari, Leonidas Hatzithomas, Thomas Fotiadis et al. · Sustainability · 2020 · 99 citations · Full text

Customer Satisfaction, Digital Marketing, Social Marketing +20

Humor and cultural values in print advertising: a cross‐cultural study

Leonidas Hatzithomas, Yorgos Zotos, Christina Boutsouki · International Marketing Review · 2011 · 94 citations

Consumer Research, Print Advertising, Uncertainty Avoidance +20

The impact of leader's humor on employees' psychological empowerment: the moderating role of tenure

Panagiotis Gkorezis, Leonidas Hatzithomas, Ευγενία Πετρίδου · Journal of managerial issues · 2011 · 75 citations

Negative Humor, Social Psychology, Human Resource Management +21

Evaluating the Use of QR Codes on Food Products

Konstantinos Rotsios, Aggeliki Konstantoglou, Dimitris Folinas et al. · Sustainability · 2022 · 64 citations · Full text

Consumer Uncertainty, Product Labeling, Digital Marketing +22

The Effects of Culture and Product Type on the Use of Humor in Greek TV Advertising: An Application of Speck's Humorous Message Taxonomy

Leonidas Hatzithomas, Christina Boutsouki, Zotos Yorgos · Journal of Current Issues & Research in Advertising · 2009 · 50 citations

Product Type, Greek Tv Advertising, Consumer Research +21