Concepedia

Leonidas Hatzithomas

LH

Statistics

Publications

26

Citations

982

H-Index

19

Active since

2009

Affiliations

University of Macedonia(Current)

Aristotle University of Thessaloniki

Democritus University of Thrace

Cyprus University of Technology

Ecole des Hautes Etudes Commerciales du Nord

Leonidas Hatzithomas is an author at University of Macedonia specializing in marketing, business, and consumer behavior.

Publications per year

2009–2024

26

Publications

26

Push and Pull Travel Motivation: Segmentation of the Greek Market for Social Media Marketing in Tourism

Christina Katsikari, Leonidas Hatzithomas, Thomas Fotiadis et al. · Sustainability · 2020 · 105 citations · Full text

Management, Marketing, Tourism Management +17

Humor and cultural values in print advertising: a cross‐cultural study

Leonidas Hatzithomas, Yorgos Zotos, Christina Boutsouki · International Marketing Review · 2011 · 94 citations

Social Sciences, Communication, Marketing +17

Evaluating the Use of QR Codes on Food Products

Konstantinos Rotsios, Aggeliki Konstantoglou, Dimitris Folinas et al. · Sustainability · 2022 · 79 citations · Full text

Agriculture, Dairy Science, Marketing +16

The impact of leader's humor on employees' psychological empowerment: the moderating role of tenure

Panagiotis Gkorezis, Leonidas Hatzithomas, Ευγενία Πετρίδου · Journal of managerial issues · 2011 · 75 citations

Management, Organization Studies, Organizational Behavior +9

The Effects of Culture and Product Type on the Use of Humor in Greek TV Advertising: An Application of Speck's Humorous Message Taxonomy

Leonidas Hatzithomas, Christina Boutsouki, Zotos Yorgos · Journal of Current Issues & Research in Advertising · 2009 · 50 citations

Business, Communication, Marketing +13

1–5 of 26