Christina Boutsouki

Attitudes and behaviour towards organic products: an exploratory study

Efthimia Tsakiridou, Christina Boutsouki, Yorgos Zotos et al. · International Journal of Retail & Distribution Management · 2008 · 403 citations

Exploratory Study, Organic Consumption, Public Health Nutrition +20

Humor and cultural values in print advertising: a cross‐cultural study

Leonidas Hatzithomas, Yorgos Zotos, Christina Boutsouki · International Marketing Review · 2011 · 94 citations

Consumer Research, Print Advertising, Uncertainty Avoidance +20

Customer Relationship Management in the Era of Social Web and Social Customer: An Investigation of Customer Engagement in the Greek Retail Banking Sector

Christos Giannakis-Bompolis, Christina Boutsouki · Procedia - Social and Behavioral Sciences · 2014 · 74 citations · Full text

Customer Experience, Customer Satisfaction, Relationship Marketing +15

Evaluating the Use of QR Codes on Food Products

Konstantinos Rotsios, Aggeliki Konstantoglou, Dimitris Folinas et al. · Sustainability · 2022 · 64 citations · Full text

Consumer Uncertainty, Product Labeling, Digital Marketing +22

The Effects of Culture and Product Type on the Use of Humor in Greek TV Advertising: An Application of Speck's Humorous Message Taxonomy

Leonidas Hatzithomas, Christina Boutsouki, Zotos Yorgos · Journal of Current Issues & Research in Advertising · 2009 · 50 citations

Product Type, Greek Tv Advertising, Consumer Research +21