Christina Boutsouki - Concepedia

Author

Christina Boutsouki

Aristotle University of Thessaloniki ORCID

Also Known As

Boutsouki Christina, Boutsouki, Christina, Christina Boutsouki

Publications

1.2K

Citations

H-Index

124

Concepts

All Affiliations

Aristotle University of Thessaloniki University of Macedonia Cyprus University of Technology Manchester Metropolitan University

About

Christina Boutsouki is an author at Aristotle University of Thessaloniki specializing in marketing, consumer research, and management.

Top Concepts

#	Concept	H-Index	Publications	Citations
1	Arts	7	7	280
2	Business	5	5	173
3	Health Sciences	2	2	467
4	Engineering	1	1	37
5	Law	1	1	27

Christina Boutsouki

Publications

1.1K

Citations

H-Index

Page 1

	Year	Citations
Attitudes and behaviour towards organic products: an exploratory study Efthimia Tsakiridou, Christina Boutsouki, Yorgos Zotos, International Journal of Retail & Distribution Management Exploratory StudyOrganic ConsumptionPublic Health NutritionConsumer ResearchAttitude Theory	2008	403
Humor and cultural values in print advertising: a cross‐cultural study Leonidas Hatzithomas, Yorgos Zotos, Christina Boutsouki International Marketing Review Consumer ResearchPrint AdvertisingUncertainty AvoidancePopular CultureJournalism	2011	94
Customer Relationship Management in the Era of Social Web and Social Customer: An Investigation of Customer Engagement in the Greek Retail Banking Sector Christos Giannakis-Bompolis, Christina Boutsouki Procedia - Social and Behavioral Sciences Customer ExperienceCustomer SatisfactionRelationship MarketingSocial CustomerInteractive Marketing	2014	74
Evaluating the Use of QR Codes on Food Products Konstantinos Rotsios, Aggeliki Konstantoglou, Dimitris Folinas, Sustainability Consumer UncertaintyProduct LabelingDigital MarketingConsumer StudyConsumer Research	2022	64
The Effects of Culture and Product Type on the Use of Humor in Greek TV Advertising: An Application of Speck's Humorous Message Taxonomy Leonidas Hatzithomas, Christina Boutsouki, Zotos Yorgos Journal of Current Issues & Research in Advertising Product TypeGreek Tv AdvertisingConsumer ResearchCommunicationMedia Studies	2009	50
A longitudinal analysis of the changing roles of gender in advertising: a content analysis of Super Bowl commercials Leonidas Hatzithomas, Christina Boutsouki, Paschalina Ziamou International Journal of Advertising Gendered PerceptionLongitudinal AnalysisConsumer ResearchUs TelevisionMedia Industries	2016	42
Green Advertising on Social Media: A Systematic Literature Review Evangelia Ktisti, Leonidas Hatzithomas, Christina Boutsouki Sustainability Green MarketingGreenwashingDigital MarketingSocial MarketingConsumer Research	2022	42
Impulse behavior in economic crisis: a data driven market segmentation Christina Boutsouki International Journal of Retail & Distribution Management Marketing AnalyticsBehavioral Decision MakingConsumer StudyCrisis ManagementConsumer Research	2019	39
Gender differences in the interpretation of web atmospherics: A selectivity hypothesis approach Eirini Tsichla, Leonidas Hatzithomas, Christina Boutsouki Journal of Marketing Communications Environmental MonitoringEngineeringBehavioral Decision MakingDigital MarketingAir Quality	2014	37
Α path to our heart: Visual metaphors and “white” space in advertising aesthetic pleasure Kostoula Margariti, Leonidas Hatzithomas, Christina Boutsouki, International Journal of Advertising	2021	32

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