Concepedia

Zotos Yorgos

ZY

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Publications

1

Citations

50

H-Index

1

Active since

2009

Affiliations

Aristotle University of Thessaloniki(Current)

Zotos Yorgos is an author at Aristotle University of Thessaloniki specializing in media studies, advertising, and interactive marketing.

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Publications per year

2009–2009

1

Publications

1

The Effects of Culture and Product Type on the Use of Humor in Greek TV Advertising: An Application of Speck's Humorous Message Taxonomy

Leonidas Hatzithomas, Christina Boutsouki, Zotos Yorgos · Journal of Current Issues & Research in Advertising · 2009 · 50 citations

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