5
Publications
180
Citations
5
H-Index
2010
Active since
Affiliations
Universidad Publica de Navarra(Current)
Xiaowei Cai is an author at Universidad Publica de Navarra specializing in business, customer satisfaction, and game design.
Top concepts
BusinessArtsHealthEconomicsMarketingPsychologyGame DesignGame StudiesMeat ScienceOnline Games
Publications per year
2010–2022
5
5
Xiaowei Cai, Javier Cebollada, Mónica Cortiñas · Journal of Retailing and Consumer Services · 2022 · 73 citations · Full text
A grounded theory approach to understanding in-game goods purchase
Xiaowei Cai, Javier Cebollada, Mónica Cortiñas · PLoS ONE · 2022 · 33 citations · Full text
Xiaowei Cai, Javier Cebollada, Mónica Cortiñas · International Journal of Human-Computer Studies · 2021 · 30 citations · Full text
Video Game Development, Customer Satisfaction, Flow Theory +19
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