Concepedia

Mónica Cortiñas

MC

21

Publications

1.2K

Citations

18

H-Index

2004

Active since

Affiliations

Universidad Publica de Navarra(Current)

Universidad de Navarra

University of Maryland, College Park

Mónica Cortiñas is an author at Universidad Publica de Navarra specializing in marketing, management, and business.

Top concepts

MarketingBusinessManagementConsumer ResearchCustomer SatisfactionConsumer BehaviorDigital MarketingConsumer UncertaintyInteractive MarketingConsumer Decision Making

Publications per year

2004–2025

21

Publications

21

Teachers’ attitudes towards chatbots in education: a technology acceptance model approach considering the effect of social language, bot proactiveness, and users’ characteristics

Raquel Chocarro, Mónica Cortiñas, Gustavo Marcos‐Matás · Educational Studies · 2021 · 305 citations · Full text

Situational variables in online versus offline channel choice

Raquel Chocarro, Mónica Cortiñas, M.I. Saucedo Villanueva · Electronic Commerce Research and Applications · 2013 · 135 citations · Full text

Situational Variables, Choice Model, Online Customer Behavior +8

Understanding multi-channel banking customers

Mónica Cortiñas, Raquel Chocarro, María Luisa Villanueva · Journal of Business Research · 2009 · 87 citations

Customer Satisfaction, Fintech, Multi-channel Banking Customers +8

The impact of product category knowledge on consumer use of extrinsic cues – A study involving agrifood products

Raquel Chocarro, Mónica Cortiñas, Margarita Elorz · Food Quality and Preference · 2008 · 73 citations

Agrifood Products, Food Marketing, Consumer Uncertainty +12

Impact of seller- and buyer-created content on product sales in the electronic commerce platform: The role of informativeness, readability, multimedia richness, and extreme valence

Xiaowei Cai, Javier Cebollada, Mónica Cortiñas · Journal of Retailing and Consumer Services · 2022 · 73 citations · Full text

Rows per page

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