María Fernanda Tarira

Publications

Citations

H-Index

2016

Active since

Affiliations

María Fernanda Tarira is an author at Universidad Publica de Navarra specializing in behavioral sciences, customer satisfaction, and consumer research.

Top concepts

MarketingManagementConsumer BehaviorConsumer ResearchBehavioral ScienceCustomer SatisfactionInteractive Marketing

Publications per year

2016–2016

Publications

The effect of price promotions on consumer shopping behavior across online and offline channels: differences between frequent and non-frequent shoppers

Marta Arce‐Urriza, Javier Cebollada, María Fernanda Tarira · Information Systems and e-Business Management · 2016 · 44 citations

Customer Satisfaction, Online Customer Behavior, Behavioral Sciences +11

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