Concepedia

Carmen Berné

CB

10

Publications

570

Citations

10

H-Index

2001

Active since

Affiliations

Universidad de Zaragoza(Current)

Universidad Publica de Navarra

Universidad de Navarra

Carmen Berné is an author at Universidad de Zaragoza specializing in marketing, business, and customer satisfaction.

Top concepts

MarketingBusinessManagementConsumer ResearchCustomer SatisfactionTourismCommunicationConsumer BehaviorInteractive MarketingTrade

Publications per year

2001–2020

10

Publications

10

How ICT shifts the power balance of tourism distribution channels

Carmen Berné, Margarita García-González, José Miguel Múgica · Tourism Management · 2011 · 164 citations

Tourism Management, International Tourism, Smart Tourism +7

The effect of variety-seeking on customer retention in services

Carmen Berné, José Miguel Múgica, María Jesús Yagüe Guillén · Journal of Retailing and Consumer Services · 2001 · 126 citations

Customer Satisfaction, Service Research, Customer Retention +7

The effect of ICT on relationship enhancement and performance in tourism channels

Carmen Berné, Margarita García-González, Esperanza García-Uceda et al. · Tourism Management · 2014 · 93 citations

Customer Satisfaction, Tourism Management, Tourism Performance +12

Criteria involved in evaluation of trade shows to visit

Carmen Berné, Esperanza García-Uceda · Industrial Marketing Management · 2007 · 73 citations

Tourism Management, Trade Shows, Trade +4

The managerial ability to control the varied behaviour of regular customers in retailing: interformat differences

Carmen Berné, José Miguel Múgica, Pilar Rivera Torres · Journal of Retailing and Consumer Services · 2004 · 39 citations

Customer Experience, Customer Satisfaction, Managerial Ability +10

Rows per page

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