Concepedia
6
Publications
220
Citations
H-Index
2007
Active since
Affiliations
Universidad de Zaragoza(Current)
Esperanza García-Uceda is an author at Universidad de Zaragoza specializing in business, marketing, and trade.
Top concepts
BusinessTradeTourismMarketingArtsEconomicsEducationSociologyManagementSocial Work
Publications per year
2007–2022
The effect of ICT on relationship enhancement and performance in tourism channels
Carmen Berné, Margarita García-González, Esperanza García-Uceda et al. · Tourism Management · 2014 · 93 citations
Customer Satisfaction, Tourism Management, Tourism Performance +12
Criteria involved in evaluation of trade shows to visit
Carmen Berné, Esperanza García-Uceda · Industrial Marketing Management · 2007 · 73 citations
Tourism Management, Trade Shows, Trade +4
Understanding the Consumption of Television Programming: Development and Validation of a Structural Model for Quality, Satisfaction and Audience Behaviour
Carmen Berné Mañero, Esperanza García-Uceda, Víctor Orive Serrano · International Journal of Marketing Studies · 2013 · 21 citations · Full text
Determinant factors in entrepreneurial intention among Social Work degree students: the moderating effect of entrepreneurship education
Esperanza García-Uceda, Josefina L. Murillo‐Luna, Jesús Asín · Social enterprise journal · 2022 · 12 citations · Full text
Entrepreneurial Innovation, Entrepreneurship Education, Entrepreneurial Phenomenon +14
Targeting efficiencies among trade show nonattendees
Carmen Berné, Esperanza García-Uceda · Journal of Targeting Measurement and Analysis for Marketing · 2007 · 11 citations · Full text
Economics, Trade Policy, Trade +5
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