Concepedia

Carmen Berné Mañero

CB

2

Publications

31

Citations

2

H-Index

2013

Active since

Affiliations

Universidad de Zaragoza(Current)

Carmen Berné Mañero is an author at Universidad de Zaragoza specializing in interactive marketing, customer satisfaction, and business.

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Publications per year

2013–2019

2

Publications

2

Understanding the Consumption of Television Programming: Development and Validation of a Structural Model for Quality, Satisfaction and Audience Behaviour

Carmen Berné Mañero, Esperanza García-Uceda, Víctor Orive Serrano · International Journal of Marketing Studies · 2013 · 21 citations · Full text

The electronic word of mouth as a context variable in the hotel management decision-making process

Carmen Berné Mañero, Andreea V. Ciobanu, Marta Pedraja Iglesias · Cuadernos de Gestión · 2019 · 10 citations · Full text

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