Concepedia

Customer Loyalty Programs Participation

Customer Loyalty Programs Participation is a consumer engagement construct that denotes the extent to which customers actively enroll in, interact with, and sustain involvement in incentivized repeat-purchase initiatives offered by firms to foster long-term relational exchange.

54

Publications

2.6K

Citations

146

Authors

93

Institutions

Publications per year

2017–2026

21

Parents

Publications

54

Decision Making and Coping of Functionally Illiterate Consumers and Some Implications for Marketing Management

Madhubalan Viswanathan, José Antônio Rosa, James E. Harris · Journal of Marketing · 2004 · 289 citations

, , +17

The role of loyalty programs in behavioral and affective loyalty

Blanca García Gómez, Ana Gutiérrez Arranz, Jesús Gutiérrez Cillán · Journal of Consumer Marketing · 2006 · 215 citations

, , +15

Loyalty programs and a sense of community

Mark S. Rosenbaum, Amy L. Ostrom, Ronald Kuntze · Journal of Services Marketing · 2005 · 184 citations

, , +14

An examination of restaurant loyalty programs: what kinds of rewards do customers prefer?

Dongsuk Jang, Anna S. Mattila · International Journal of Contemporary Hospitality Management · 2005 · 125 citations

, , +17

An empirical analysis of the components of retailer customer loyalty programs

Myron Gable, Susan S. Fiorito, Martin T. Topol · International Journal of Retail & Distribution Management · 2008 · 111 citations

, , +17

1–5 of 54

Authors

146

  1. BG
    Blanca García Gómez

    Universidad de Valladolid, Spain

    3 publications · 269 citations

    3

    h-index

  2. JG
    Jesús Gutiérrez Cillán

    Universidad de Valladolid, Spain

    3 publications · 269 citations

    3

    h-index

  3. SO
    Shintaro Okazaki

    Universidad Autónoma de Madrid, Spain

    2 publications · 104 citations

    2

    h-index

  4. KH
    Kelly Hlavinka

    2 publications · 64 citations

    2

    h-index

  5. XL
    Xin Luo

    University of New Mexico, United States

    2 publications · 64 citations

    2

    h-index

1–5 of 146

Institutions

93

  1. Universidad de Valladolid

    Valladolid, Spain

    3 h-index

    9 publications

    807 citations

  2. Florida State University

    Tallahassee, United States

    2 h-index

    2 publications

    205 citations

  3. Northumbria University

    Newcastle upon Tyne, United Kingdom

    2 h-index

    2 publications

    148 citations

  4. University of Macau

    Macao, Macao

    2 h-index

    3 publications

    44 citations

  5. Universidad Autónoma de Madrid

    Madrid, Spain

    2 h-index

    2 publications

    104 citations

  6. Arizona State University

    Tempe, United States

    2 h-index

    3 publications

    250 citations

  7. Maastricht University

    Maastricht, The Netherlands

    2 h-index

    4 publications

    280 citations

  8. University of New Mexico

    Albuquerque, United States

    2 h-index

    3 publications

    77 citations

1–8 of 93

Venues

  1. Journal of Consumer Marketing

    5 publications · 325 citations

    5

    h-index

  2. Journal of Retailing and Consumer Services

    3 publications · 143 citations

    3

    h-index

  3. 2

    h-index

  4. Journal of Services Marketing

    2 publications · 241 citations

    2

    h-index

  5. Journal of Business Research

    JBR · 2 publications · 128 citations

    2

    h-index

1–5