Concepedia

Ronald Kuntze

RK

Statistics

Publications

6

Citations

1.1K

H-Index

6

Active since

1999

Affiliations

University of Tampa(Current)

Arizona State University

University of Hawaiʻi at Mānoa

The University of Texas at Tyler

Ronald Kuntze is an author at University of Tampa specializing in business, consumer behavior, and marketing.

Publications per year

1999–2019

6

Publications

6

Lifestyle of the Tight and Frugal: Theory and Measurement

John L. Lastovicka, Lance A. Bettencourt, Renée Shaw Hughner et al. · Journal of Consumer Research · 1999 · 629 citations

Social Sciences, Behavioral Sciences, Behavioral Economics +11

Loyalty programs and a sense of community

Mark S. Rosenbaum, Amy L. Ostrom, Ronald Kuntze · Journal of Services Marketing · 2005 · 184 citations

Business, Marketing, Marketing Management +14

Understanding unethical retail disposition practice and restraint from the consumer perspective

Mark S. Rosenbaum, Ronald Kuntze, Barbara Ross Wooldridge · Psychology and Marketing · 2010 · 81 citations

Business, Marketing, Marketing Management +9

The relationship between anomie and unethical retail disposition

Mark S. Rosenbaum, Ronald Kuntze · Psychology and Marketing · 2003 · 78 citations

Business, Marketing, Retail Management +9

Improving financial literacy in college of business students: modernizing delivery tools

Ronald Kuntze, Chen Wu, Barbara Ross Wooldridge et al. · International Journal of Bank Marketing · 2019 · 58 citations

Education, Higher Education, Literacy Education +11

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